Social Media & Strategic Marketing

เป็น list รายชื่อหนังสือ ที่น่าสนใจ ที่ผมมีอ่าน (แต่จะได้อ่านรึเปล่า อีกเรื่อง:)

Reading Progress : 30% of all books [very slow!!]

Strategic Management

• Strategy Safari: A Guided Tour Through The Wilds of Strategic Management
  [Henry Mintzberg , Bruce Ahlstrand , Joseph Lampel]
• Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage
  [Jorge A. Vasconcellos]
• Execution Premium
  [Robert S. Kaplan & David P. Norton]
• Executing Your Strategy
  [Mark Morgan & Raymond E. Levitt , William Malek]
• On Competition
  [Michael E. Porter]
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
  [W. Chan Kim , Renée Mauborgne]

New Media

• Grown Up Digital: How the Net Generation is Changing Your World
  [Don Tapscott]
• Wikinomics: How Mass Collaboration Changes Everything[Don Tapscott]
• Groundswell: Winning in a World Transformed by Social Technologies
  [Charlene Li]
• The New Influencers: A Marketer’s Guide to the New Social Media (Books To Build Your Career By)[Paul Gillin]
• Marketing to the Social Web: How Digital Customer Communities Build Your Business
  [Larry Weber]
• DigiMarketing: The Essential Guide to New Media and Digital Marketing
  [Kent Wertime & Ian Fenwick]
• Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers
  [Bradley L. Jones]
• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
  [Amy Shuen]

Marketing , Branding & Communication

• Positioning: The Battle for Your Mind, 20th Anniversary Edition
  [Al Ries ,Jack Trout]
• Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition
  [Al Ries ,Jack Trout]
• Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
  [Chris Anderson]
• The Marketing Gurus: Lessons from the Best Marketing Books of All Time
  [Chris Murray]
• IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
  [Don Schultz]
• Building Strong Brands
  [David A. Aaker]
• Brand Leadership: The Next Level of the Brand Revolution
  [David A. Aaker]
• The Tipping Point: How Little Things Can Make a Big Difference
  [Malcolm Gladwell]

Business Management & Entreprenuership

• Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
  [Guy Kawasaki]
• Classic Drucker: From the Pages of Harvard Business Review
  [Peter F. Drucker]
• Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
  [David Silver]
• The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
  [Peter F. Drucker]
• Open Business Models: How to Thrive in the New Innovation Landscape
  [Henry Chesbrough]

Economics

• Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
  [Steven D. Levitt & Stephen J. Dubner]
• The Undercover Economist
  [Tim Harford]

Other

• Revolutionary Wealth: How it will be created and how it will change our lives
  [Alvin Tofler]
• The Extreme Future: The Top Trends That Will Reshape the World in the Next 20 Years
  [James Canton]
• Microtrends: The Small Forces Behind Tomorrow’s Big Changes
  [Mark J. Penn]
• Next Global Stage: The: Challenges and Opportunities in Our Borderless World
  [Kenichi Ohmae]
• The World Is Flat 3.0: A Brief History of the Twenty-first Century
  [Thomas L. Friedman]
• Getting Things Done: The Art of Stress-Free Productivity
  [David Allen]
• The New Age of Innovation: Driving Cocreated Value Through Global Networks
  [C.K. Prahalad , M.S Krishnan]
• Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
  [Garr Reynolds]
• Inside Steve’s Brain
  [Leander Kahney]
• Shaping the Game: The New Leader’s Guide to Effective Negotiating
  [Michael Watkins]

Magazine Subscription

• Fortune Magazine
• Thaicoon Magaziine
• Positioning Magazine
• BrandAge Essential